- Drugs, Dinner, and Deception: The Ethics of Direct to Consumer Advertising
Drugs, Dinner, and Deception: The Ethics of DTCA, Big Pharma, and the FDA
Drugs, Dinner, and Deception: The Ethics of DTCA, Big Pharma, and the FDA
Featured Review
Description
Advertisements for pharmaceutical drugs are virtually everywhere we look–television, radio, internet, newspapers, and magazines have bombarded us with these ads at nearly every media channel we can think of. These advertisements have not always been this common. How did we get here and are these advertisements ethical? This course will examine the ethical considerations to keep in mind when viewing these prescription drug advertisements. The course will also take a brief look at Food and Drug Administration ethics and more specifically the ethics of the pharmaceutical industry as a whole.
Learning Objectives
- Understand what the Food, Drug, and Cosmetic Act and the Kefauver-Harris Drug Amendments are
- Identify current direct-to-consumer advertisement (DTCA) requirements
- Identify arguments both for and against DTCA
- Identify the role of pharmaceutical drug representatives and the ethical dilemma raised between them and providers
Course Content
Instructor
Beth Cleavenger (PharmD) is a 2012 University of Montana Pharmacy School graduate. She was born and raised in Montana and moved to Arizona in the summer of 2012 to start her pharmacy career. It was this move that would change her life, her health, and the direction of her career forever. In pharmacy school Beth was taught to believe the lie that alternatives to conventional medicine were simply unnecessary and unreliable. She was led to believe that the only medicine and treatments patients could trust were rooted in clinical guidelines and FDA approved drugs. Ironically, after battling a “mysterious” chronic illness for four years it was naturopathic medicine that had saved her life.
Beth was halfway through pharmacy school when her health began to dramatically decline and she wholeheartedly embraced the medical wisdom she thought she had gained. Over the course of three years she went to 7 physicians and 3 specialists only to be dismissed as “normal”. Beth was hopeless, desperate, and on the verge of needing a medical leave of absence from her job. Realizing that she had nothing else to lose, Beth made an appointment to see a naturopathic physician.
At just 27 years old, Beth was battling a severe case of chronic fatigue syndrome, stage III adrenal fatigue, hormone imbalances, and a number of food intolerances. Little by little she has regained her health back with the help of natural supplements, a real-food diet, and even the anti-viral drug, valacyclovir, for her high Epstein-Barr viral load.
This journey has taught Beth more than the value and effectiveness of natural and alternative medicine. It has made her not only a more compassionate pharmacist, but a better one. This experience drives Beth to educate patients, colleagues, and friends on the benefit of integrating both natural and conventional medicine to improve quality of life.
Continuing Education Approvals
Canadian Federation of Aromatherapists (CFA)
0.75 CEU total (up to 0.75 CEU Category B) -Direct ApprovalNew Hampshire Association of Naturopathic Doctors (NHAND)
1.5 CEUs total (up to 1.5 CEUs General, up to 1.5 CEUs Pharmacy/Pharmacognosy) -Direct ApprovalVermont Office of Professional Regulation (VT OPR)
1.5 hours total (up to 1.5 hours General) -Direct ApprovalAlliance of International Aromatherapists (AIA)
0.75 CPD total (up to 0.75 CPD Category B) -Assumed ApprovalArizona Naturopathic Physicians Medical Board (AZ NPMB)
1.5 CMEs total (up to 1.5 CMEs General, up to 1.5 CMEs Pharmacology) -Assumed ApprovalCollege of Naturopathic Doctors of Alberta (CNDA)
1.5 continuing competence credits total -Assumed ApprovalCollege of Naturopathic Physicians of British Columbia (CNPBC)
1.5 hours total (up to 1.5 hours Category C - Educational Courses) -Assumed ApprovalCollege of Naturopaths of Ontario (CONO)
1.5 credits total (up to 1.5 credits Category B) -Assumed ApprovalColorado Office of Naturopathic Doctor Registration (CO ONDR)
1.5 PDAs total -Assumed ApprovalConnecticut Department of Public Health: Naturopathic Physician Licensure (CT DPH: NPL)
1.5 hours total -Assumed ApprovalCouncil for Homeopathic Certification (CHC)
1.5 CEUs total (up to 1.5 CEUs Category 2) -Assumed ApprovalDistrict of Columbia Health Regulation and Licensing Administration (DC HRLA)
1.5 hours total -Assumed ApprovalHawaii Department of Commerce and Consumer Affairs Professional & Vocational Licensing (HI DCCA)
1.5 CEs total (up to 1.5 CEs General, up to 1.5 CEs Pharmacology) -Assumed ApprovalIdaho Board of Medicine: Naturopathic Medical Board (ID BOM: NMB)
1.5 hours total (up to 1.5 hours General, up to 1.5 hours Pharmacology) -Assumed ApprovalKansas State Board of Healing Arts (KS SBHA)
1.5 CEUs total -Assumed ApprovalMaine Board of Complementary Health Care Providers (ME BCHCP)
1.5 hours total (up to 1.5 hours General, up to 1.5 hours Pharmacology) -Assumed ApprovalManitoba Naturopathic Association (MNA)
1.5 hours total (up to 1.5 hours Category B) -Assumed ApprovalMaryland Board of Physicians (MD BP)
1.5 hours total -Assumed ApprovalMinnesota Board of Medical Practice (MN BMP)
1.5 contact hours total (up to 1.5 contact hours General, up to 1.5 contact hours Pharmacotherapeutics) -Assumed ApprovalMontana Board of Alternative Health Care (MT BAHC)
1.5 hours total (up to 1.5 hours General, up to 1.5 hours Naturopathic Pharmacy) -Assumed ApprovalNorth Dakota Board of Integrative Health Care (ND BIHC)
1.5 credits total (up to 1.5 credits General, up to 1.5 credits Pharmacy) -Assumed ApprovalRhode Island Department of Health: Board of Medical Licensure and Discipline (RI DOH: BMLD)
1.5 hours total -Assumed ApprovalSaskatchewan Association of Naturopathic Practitioners (SANP)
1.5 hours total (up to 1.5 hours Category C, up to 1.5 hours Category F) -Assumed ApprovalUtah Naturopathic Physician Licensing Board (UT NPLB)
1.5 CEs total (up to 1.5 CEs General, up to 1.5 CEs Pharmacy) -Assumed ApprovalWashington State Department of Health: Board of Naturopathy (WA DOH: BON)
1.5 hours total (up to 1.5 hours Category 2, up to 1.5 hours Category 2 - Pharmacology) -Assumed Approval
Frequently Asked Questions
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This course is pre-recorded so that you can access it at any time and work on it at your own pace.
This course includes:
- 1.5 hours on-demand video
- 1 downloadable resource
- Full lifetime access
- Certificate of completion (PDF)
- Certificate available immediately
- CEs / PDAs as outlined