Drugs, Dinner, and Deception: The Ethics of DTCA, Big Pharma, and the FDA

Drugs, Dinner, and Deception: The Ethics of DTCA, Big Pharma, and the FDA

Description

Advertisements for pharmaceutical drugs are virtually everywhere we look–television, radio, internet, newspapers, and magazines have bombarded us with these ads at nearly every media channel we can think of. These advertisements have not always been this common.  How did we get here and are these advertisements ethical? This course will examine the ethical considerations to keep in mind when viewing these prescription drug advertisements. The course will also take a brief look at Food and Drug Administration ethics and more specifically the ethics of the pharmaceutical industry as a whole.

Learning Objectives

  • Understand what the Food, Drug, and Cosmetic Act and the Kefauver-Harris Drug Amendments are
  • Identify current direct-to-consumer advertisement (DTCA) requirements
  • Identify arguments both for and against DTCA
  • Identify the role of pharmaceutical drug representatives and the ethical dilemma raised between them and providers

Course Content

  • Drugs, Dinner, and Deception: The Ethics of Direct to Consumer Advertising

Instructor

My name is Beth Cleavenger and I am a 2012 University of Montana Pharmacy School graduate. I was born and raised in Montana and moved to Arizona in the summer of 2012 to start my pharmacy career. It was this move would change my life, my health, and the direction of my career forever. In pharmacy school my classmates and I were taught to believe the lie that alternatives to conventional medicine were simply unnecessary and unreliable. We were led to believe that the only medicine and treatments patients could trust were rooted in clinical guidelines and FDA approved drugs. Ironically, after battling a “mysterious” chronic illness for four years it was naturopathic medicine that saved my life.

I was halfway through pharmacy school when my health began to dramatically decline and I wholeheartedly embraced the medical wisdom I thought I had gained. Over the course of three years I went to 7 physicians and 3 specialists only to be dismissed as “normal”. I was hopeless, desperate, and on the verge of needing a medical leave of absence from my job. Realizing I had nothing else to lose, I made an appointment to see a naturopathic physician.

At just 27 years old I was battling a severe case of chronic fatigue syndrome, stage III adrenal fatigue, hormone imbalances, and a number of food intolerances. Little by little I have regained my health back with the help of natural supplements, a real-food diet, and even the anti-viral drug, valacyclovir, for my high Epstein-Barr viral load.

This journey has taught me more than the value and effectiveness of natural and alternative medicine. It has made me not only a more compassionate pharmacist, but a better one. This experience drives me to educate patients, colleagues, and friends on the benefit of integrating both natural and conventional medicine to improve quality of life.

Continuing Education Approvals

  • Canadian Federation of Aromatherapists (CFA)

    0.75 CEU total (up to 0.75 CEU Category B) -Direct Approval
  • New Hampshire Association of Naturopathic Doctors (NHAND)

    1.5 CEUs total (up to 1.5 CEUs General, up to 1.5 CEUs Pharmacy/Pharmacognosy) -Direct Approval
  • Oregon Board of Naturopathic Medicine (OBNM)

    1.5 hours total (up to 1.5 hours General, up to 1.5 hours Pharmacology, up to 1.5 hours Ethics) -Direct Approval
  • Vermont Office of Professional Regulation (VT OPR)

    1.5 hours total (up to 1.5 hours General) -Direct Approval
  • Alliance of International Aromatherapists (AIA)

    0.75 CPD total (up to 0.75 CPD Category B) -Assumed Approval
  • Arizona Naturopathic Physicians Medical Board (AZ NPMB)

    1.5 CMEs total (up to 1.5 CMEs General, up to 1.5 CMEs Pharmacology) -Assumed Approval
  • College of Naturopathic Doctors of Alberta (CNDA)

    1.5 continuing competence credits total -Assumed Approval
  • College of Naturopathic Physicians of British Columbia (CNPBC)

    1.5 hours total (up to 1.5 hours Category C - Educational Courses) -Assumed Approval
  • College of Naturopaths of Ontario (CONO)

    1.5 credits total (up to 1.5 credits Category B) -Assumed Approval
  • Colorado Office of Naturopathic Doctor Registration (CO ONDR)

    1.5 PDAs total -Assumed Approval
  • Connecticut Department of Public Health: Naturopathic Physician Licensure (CT DPH: NPL)

    1.5 hours total -Assumed Approval
  • Council for Homeopathic Certification (CHC)

    1.5 CEUs total (up to 1.5 CEUs Category 2) -Assumed Approval
  • District of Columbia Health Regulation and Licensing Administration (DC HRLA)

    1.5 hours total -Assumed Approval
  • Hawaii Department of Commerce and Consumer Affairs Professional & Vocational Licensing (HI DCCA)

    1.5 CEs total (up to 1.5 CEs General, up to 1.5 CEs Pharmacology) -Assumed Approval
  • Idaho Board of Medicine: Naturopathic Medical Board (ID BOM: NMB)

    1.5 hours total (up to 1.5 hours General, up to 1.5 hours Pharmacology) -Assumed Approval
  • Kansas State Board of Healing Arts (KS SBHA)

    1.5 CEUs total -Assumed Approval
  • Maine Board of Complementary Health Care Providers (ME BCHCP)

    1.5 hours total (up to 1.5 hours General, up to 1.5 hours Pharmacology) -Assumed Approval
  • Manitoba Naturopathic Association (MNA)

    1.5 hours total (up to 1.5 hours Category B) -Assumed Approval
  • Maryland Board of Physicians (MD BP)

    1.5 hours total -Assumed Approval
  • Minnesota Board of Medical Practice (MN BMP)

    1.5 contact hours total (up to 1.5 contact hours General, up to 1.5 contact hours Pharmacotherapeutics) -Assumed Approval
  • Montana Board of Alternative Health Care (MT BAHC)

    1.5 hours total (up to 1.5 hours General, up to 1.5 hours Naturopathic Pharmacy) -Assumed Approval
  • North Dakota Board of Integrative Health Care (ND BIHC)

    1.5 credits total (up to 1.5 credits General, up to 1.5 credits Pharmacy) -Assumed Approval
  • Rhode Island Department of Health: Board of Medical Licensure and Discipline (RI DOH: BMLD)

    1.5 hours total -Assumed Approval
  • Saskatchewan Association of Naturopathic Practitioners (SANP)

    1.5 hours total (up to 1.5 hours Category C, up to 1.5 hours Category F) -Assumed Approval
  • Utah Naturopathic Physician Licensing Board (UT NPLB)

    1.5 CEs total (up to 1.5 CEs General, up to 1.5 CEs Pharmacy) -Assumed Approval
  • Washington State Department of Health: Board of Naturopathy (WA DOH: BON)

    1.5 hours total (up to 1.5 hours Category 2, up to 1.5 hours Category 2 - Pharmacology) -Assumed Approval
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$45.00
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This course includes:

  • 1.5 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Certificate of completion (PDF)
  • Certificate available immediately
  • CEs / PDAs as outlined