61 learners taking this course
Advertisements for pharmaceutical drugs are virtually everywhere we look–television, radio, internet, newspapers, and magazines have bombarded us with these ads at nearly every media channel we can think of. These advertisements have not always been this common. How did we get here and are these advertisements ethical? This course will examine the ethical considerations to keep in mind when viewing these prescription drug advertisements. The course will also take a brief look at Food and Drug Administration ethics and more specifically the ethics of the pharmaceutical industry as a whole.
- Understand what the Food, Drug, and Cosmetic Act and the Kefauver-Harris Drug Amendments are
- Identify current direct-to-consumer advertisement (DTCA) requirements
- Identify arguments both for and against DTCA
- Identify the role of pharmaceutical drug representatives and the ethical dilemma raised between them and providers