Listing Your Business Online
Listing Your Business for Free Using These Simple Steps
One of the key components of running a successful business in today’s age is visibility. With your extensive training as a natural medicine practitioner, you’ve already got the ability, but sadly that’s not enough. People need to see you and get to know you. Even the best practitioner has to find a way to be seen, to be noticed, so they can start to fill their practice. Finding your unique point and the marketing medium that’s right for you and your audience is vital.
So, back to it: ability is the delivery of high-quality products or services to customers and visibility refers to a company’s presence. With today’s day and age, online presence is an essential one. People are searching on Google and looking on Google Maps, and you want to be there.
Though the two factors of ability and visibility relate to the performance and success of a company, now more than ever, prompts a greater emphasis on the necessity of visibility.
It’s time to put the concept of visibility into action!
Below is a list containing a handful of the most widely-used online directories where you can list your business. Did we mention they’re free?
Listing your business! “Listings” are like your digital store-front. Whether you are looking to increase website traffic, in-store traffic, or simply increase the awareness around your brand, submitting your business information to online directories and various search engines is a sure-fire way to optimize visibility.
Top 5 Platforms to Submit Your Business for Online Directories:
Google My Business
How many times have we turned to Google for answers? The same mindset applies; your customers or patients are Googling information about you, your business information, and what you have to offer.
Google My Business sits at the top of our list based upon it’s widely-used and accessible platform which attracts users by the masses. Additionally, GMB provides a number of benefits including:
- Google Map searches (when someone searches your business, Google provides them your information and location on a map showing proximity)
- Using GMBocal, you increase the odds of having your business information pop-up to users before the organic list (which means even higher click rates to your website)
- GMB allows customers to review your business and leave feedback — this is another great way to build your online presence as well as to build trust amongst your audience
Get started with Google My Business!
Bing (Places For Business)
Coming in at our number two spot, a great deal of research has shown that Bing is the second most popular search engine, right behind Google. As Bing is owned and operated by Microsoft, this platform is often the default on Windows devices.
An easy way to get in front of your clients, especially the Microsoft users! Additionally, in the link below, you will see that the set up is extremely simple, particularly if you have already claimed your business on Google as you can then transfer that information over to Bing with a click.
Claim your business on Bing!
Yelp For Business
Some consider Yelp to be the digital-age word-of-mouth system. How many times have we looked up a review of a new restaurant before actually trying? Maybe the reviews lead you astray?
A great reason why it’s important to get in front of those reviews and to engage with the members of the community who are leaving them. Additionally, if your business page has not been claimed, it might steer potential customers and reviewers away from giving your services a whirl.
This platform is a great communication piece for your company. When you get set up, don’t forget to include a few photos as users want to get a look and feel into the business as a whole.
Click to claim your Yelp For Business listing!
This social media platform has become a staple for businesses, specifically small businesses, to increase their online presence, connect with customers, and grow a community. Facebook is the perfect platform for “humanizing” your businesses; in other words, your clients and customers get an intimate look into your company, are able to engage directly, and get a feel of your business’ personality.
One of the benefits to utilizing Facebook for your business is the fact that you are able to get deep insight to your engagers. These might be current customers, potential clients, and/or those who consider you to be an expert in the field who wish to learn a thing or two from you.
Think of Facebook as an ongoing focus group; users will comment, share, and express feedback. You can collect important details through the participation of your Facebook community.
For further information on setting up your business on Facebook, click this link!
To learn the difference between a page and a profile, please visit this breakdown.
As the number one B2B platform, listing your business on LinkedIn is a smart move in supporting the growth of your business. Pairing as a social network, you are able to connect with audience members in addition to promoting your brand.
Creating a Company Page is easy and requires basic information about your business. Listing the information on this platform not only helps to rank higher in search results, LinkedIn also provides demographic information about your followers as well as metrics on each post.
Besides the ability to cultivate endorsements and recommendations, this platform is a great way to connect with other like-minded professionals. Join groups and form professional connections with other thought-leaders in your industry.
Create your Company Page and start connecting!
* A quick tip for your business: When onboarding a new customer, ask them how they heard about you! This simple step can help you track what sites your customers are actually using and the steps they took to find you. Over time this data can play a crucial role in deciding where to spend advertising dollars, if that is something you are considering. Data always delivers!
Now that you’ve got the rundown on our top recommendations for listing your business, you are on your way to greater success! In short our equation is simple:
Listing your business on the sites listed leads to an increase in website and social views. The more views and interactions lead to more conversions!
Let’s get listing! Enjoy the traffic that’s coming your way.
We hope this has been a helpful resource for you. We want you to have abundant success, and we know it can be challenging to fill a practice and run a business! That reminds us, if you haven’t already checked it out, here’s another article on making the most of your website.
Cheers to your abundant success,