- Introduction & Course Objectives 9min
- E-mail Marketing Regulations 16min
- Ethics of Collecting E-mail Addresses 23min
- Ethics of Sending E-mails 15min
- Ethics of E-mail Content 22min
- Ethics of E-mail Promotions 16min
- Ethics in Advanced E-mail Marketing 4min
- Review 14min
Featured Review
What You'll Learn
- The ethical considerations of e-mail marketing
- How to get the most out of e-mail marketing
- How to promote the growth and success of your practice through e-mail marketing
- The answers to frequently asked questions and ethical challenges you may face as a practitioner
Description
Did you know that you can make up to $42 for every $1 you spend on e-mail marketing? E-mail marketing is a powerful tool that can help you find your patients where they’re at… their inbox. The problem with e-mail marketing is that it raises countless ethical dilemmas: What is the best way to get consent for your marketing e-mails? Do you need a disclaimer? What do you need to do if you are an affiliate? This course discusses considerations and potential solutions to these questions.
Sarah Cook, health content writer and copywriter, brings awareness to the ethics of e-mail marketing. In this course, you’ll be asked to ponder some tough questions, but will also be given actionable guidance along the way. She’ll cover the ethics surrounding educational vs. promotional e-mails and the frequency with which to send them. With practical examples from a professional copywriter, this course will help you use e-mail marketing to its fullest. You will walk away with tools to promote the growth and success of your practice in an ethical way.
Course Content
Instructor
Sarah Cook is a health content writer and copywriter. She attained her Naturopathic Doctorate (ND) from Southwest College of Naturopathic Medicine in 2004 and went on to complete certifications in Biomedical Writing (University of the Sciences), Digital Marketing (Digital Marketing Institute), and Direct Response Copywriting (Digital Marketer). Sarah became a StoryBrand Certified Marketing Guide in 2019.
Sarah was the Senior Writer for Emerson Ecologics’ Element magazine for four years and has written articles for the Integrative Therapeutics Blog and The Natural Medicine Journal. She has been featured as a speaker by the American Association of Naturopathic Physicians, the Health Pro Summit, the Naturopathic Business Podcast, and Impact LIVEs among others.
Continuing Education Approvals
Canadian Federation of Aromatherapists (CFA)
1 CEU total (up to 1 CEU Category B) -Direct ApprovalAlliance of International Aromatherapists (AIA)
1 CPD total (up to 1 CPD Category B) -Assumed ApprovalCollege of Naturopathic Physicians of British Columbia (CNPBC)
1 hour total (up to 1 hour Category D - Professional Development) -Assumed ApprovalCollege of Naturopaths of Ontario (CONO)
2 credits total (up to 2 credits Category B) -Assumed ApprovalCouncil for Homeopathic Certification (CHC)
2 CEUs total (up to 2 CEUs Category 2) -Assumed ApprovalSaskatchewan Association of Naturopathic Practitioners (SANP)
1 hour total (up to 1 hour Category D) -Assumed Approval
Frequently Asked Questions
How do I access my course after I register?
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Is the course live or pre-recorded?
$80.00
30-Day Guarantee
This course includes:
- 2 hours on-demand video
- 2 downloadable resources
- Full lifetime access
- Certificate of completion (PDF)
- Certificate available immediately
- CEs / PDAs as outlined
This course is intended for practitioners.
